What is Advertising? Check different types of advertisements here!

Advertisement is one such non-personal communication and at the same time is a paid method to communicate with your target customers. It is used by marketer to expand their customer reach and aware them about their different products. With the use of advertising marketer can sell their services or products.

Advertisements are there to make people aware of new products whether it be from google ads or any other social media platforms. Advertisements can be in video, GIFs, images or in audible version. Many of them are made funny to attract new user base. Advertisements duration are up to 30 seconds, if the ads duration will be more than that specified time frame users will choose to skip the ads.

What is Target Audience?

Target audiences are those potentials users or buyers that are likely to buy or check out products you have listed on your website. A company that knows their target audiences wins in the advertisements departments.

Types of Advertisements

Now, there are several types of advertisements but we are mainly going to focus on TV advertisements here! However, if we categorize types of advertisements our list includes.

• Social media advertising.
• Display advertising.
  
• Paid search advertising.
• Native advertising.

Now moving forward to the Roles of Advertisements and how it affects users and profits businesses.

Let us continue with a few examples to help you understand what is advertising, types of advertising, roles and target audiences here!

So, when someone, let say a business A wants to advertise their product to the audience who likes their product, so in order to achieve maximum profit the company or business needs to identify their target audiences.

Once, a company identifies their targeting customer they can now proceed on with the advertisements methods.

Media Section - Purely based on Target Audience

Companies identifying their target audience using media sources such as FMCG products, these companies chooses to work with print media, outdoor advertisements and more. As they know there are audiences are likely to purchase it when they read about them in outdoor environment.

• Shampoo companies likes Pantene needs to a brand ambassador to promote their products as their audience are going to by it only when some famous personality will recommend it to them.

Eg- Pantene Shampoo brand ambassador is Anushka Sharma.

• Companies like L'oreal Paris is endorsed by Aishwarya Rai who signifies beauty as well as excellence and this type of advertisement is considered to be Content based Advertising Message.

Whenever, there are is a advertisements on Jewellery brands chooses someone who shows respect to target audiences sensibilities and their thoughts.

If we consider a Tanishq, a Jewellery company that is known for its elegant designs. In this advertising, the company approached Deepika Padukone to showcase their products.

After that there comes a time or we can say period when certain ads should be run to increase sales.

Advertising Periods

Advertising periods are specific duration when certain companies chooses to show ads, whether it be via print media, social media as well as ads in between movies and more.

For example- Companies like Gitanjali adversities starts their advertisements at the time of festivals to increase sales with their budget.

Advertising Budget

Advertising budget is a set amount of budget given by companies to the advertisers to promote their product on different platforms depending upon their audience selections.