Each and every individual as well as companies are trying their best to spread awareness to every people so that they can stay safe and take precautions to fight against the deadly virus.
Lifebuoy is one such responsible brand or you can say company that were already advertising way before than this covid hit the world. Lifebuoy ads main words where #spread_good_habbits_and_stay_protected. In this ad a doctor gives important messages to consumers or in this scenario we can say audience. To stay healthy and stay safe from COVID we must always wash our hands with not joust using Lifebuoy hand-wash or sanitizer, you can use any brands just wash your hand the alcohol-based hand sanitizer and stay healthy and ask your family and friends to stay safe. Together we can fight the spread of coronavirus in India.So, now coming to the review and analysis of Lifebuoy advertisements, here a doctor is used as a character to interact with peoples and he gives guidelines to people. And it is believed whatever a doctor says one must follow it on regular basis to stay safe from COVID. The most appreciating part of this advertisement is Lifebuoy is not only promoting their own hand-wash or sanitizer but they are asking you to use any product that is alcohol-based hand wash to prevent every one from this pandemic.
This special message from Lifebuoy ads shows that the companies thinks for the society, Many other reviewers says that the company build emotional connection with customers and also won their trusts that helped them in this new advertisements of Lifebuoy.
Recently, World Health Organization (WHO) has also given several must follow guidelines like washing hands regularly and wearing masks to fight against COVID, read some guidelines below:
- Wash your hands after every 10 - 15 minutes.
- Thoroughly wash your hands with soap and water on daily basis.
- Use any alcohol based hand sanitizers to rub your hands and wash your hands with water.
So, this clearly meant Lifebuoy is a company that wants to spread awareness among individuals to wash their hands and follow WHO guidelines to protect themselves from COVID-19 pandemic.
Moreover, Lifebuoy has already done such campaigns around the world before the pandemic ever started, i remember back in 2015, the Lifebuoy company aimed to change the hygiene behavior of 1 million consumer across the globe by introducing them to benefits of washing hands regularly.
So finally my Lifebuoy advertisement review has come to an end where i would just say they did amazing work by promoting awareness campaigns among millions and did works for them as well as a social work for the nation.
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