Fevicol 60 Years of Advertisement Review

With the title of the article you have might have already guessed about what I'm going to cover in this article. Last year Fevicol completed its 60 years of success with new type of advertisement. Although the Fevicol company has no such competitor. They have made their solid progress in the market and no other company can reach this level in any sooner.

Here's brief about what i'm going to explain and review in this article.

• Fevicol caem up with the new advertisement twist with their product.
• The company tried to capture all their 60 years of success in a day frame.
• This 90 second advertisement experiment worked very well.
• Fevicol recorded their advertisement in black and white frame.

So, this 90 seconds Fevicol advertisements start with a black and white style in which there are three boats , one carrying a newly-wedded couple, second carrying family members and the third boar is carrying sofa in the form of dowry. And that sofa is being transferred to one generation from another, then packaged and repacked to fit according to the lifestyle and time frame from the early sixties to the present year.

Also read about Lifebuoy advertisement review in detail here!

This part of the advertisement meant that one generation transferred their sofa to the younger generation and so on and the ads also revolved around the time where it is shown that the carpenter is trying to give longevity to the sofa by polishing it.

The advertisement company, Ogilvy tried to capture the time paradox of indian culture. At the very beginning of the Fevicol 60 years of Advertisement, we saw neighbours are trying to have closer look in the househould of the newly wedded couple by peeking through the windows or gate. And in the present era you can clearly see that the neighbours are standing still on roof and trying to have a look at the couple having coffee time together in their backyard, and sitting closer to the sofa that was passedby their older generation.

In the aforementioned context the advertisement meant that the nature of the society hasn't changed in last 60 yeas. 

And, when the ad came to an end, it stated a beautiful line saying "Ab byah karaye yaa na karaye sofa to hum dil se banaye". It meant if the marriage happens or not, we will still pour our heart out into making this sofa.

Now, coming to the charge for filming and marketing of the advertisements is around ₹20 Crore. Yes you read that right, 20 crore. This 60 years of Fevicol advertisement takes their audiences to journey in time with their 1 minute and 30 seconds ad, where they showed evolution of India as well as the brand just by making space for sofa in their advertisement film.

So the point of keeping sofa in the an advertisement film is that it the company is trying to tell that they had successfully helped in keeping a the sofa that was passed by their older generations to the younger generation. And my using the Fevicol the sofa hold on to all kind of treatments like loading and unloading to and from one position to another position.

Although, the company had a point and they tried to prove it with their innovative advertisement idea, however it touched the dark side of Indian Culture, i.e; Dowry System. In this advertisement have a look at the advertisement by Fevicol on its 60th year below:

The transfer of this sofa is considered as a dowry by the audience and the company received some backlash on social media platforms. Practicing such thing is wrong one should refrain from doing it so. However, with this advertisement it gave wrong message to the viewers. 

Fevicol has made some innovative yet fantastic, and at the same time funny ads too like in one ad they showed a girl attached a moustache using Fevicol and then it passes to all her future generations where every child born is having moustache attached which is kinda funny to watch.

Finally wrapping up my review of Fevicol's 60 year advertisement here. Do share it with your friends and family if you liked reading this article.